Foundations Market Research: Unlucky Businesses Of Every Size Are Now Printing Cash By Doing This One Thing

Kyle Anderson
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How To Attract Buyers With Every Ad, Landing Page, And Piece Of Content Even If You Know Nothing, Are Just Starting Out, Or Everything You’ve Tried Failed To Get You Results

Buyers click your ads.

Buyers read your landing page all the way to the bottom.

Buyers interact with your emails

Buyers reply to your social media content.

Buyers trust what you say.

Buyers click BUY.

But how do you get them to do these things?

I Got You Covered

My name is Kyle Anderson. I work with Chevas Balloun and together we are Artifact, a design and marketing agency that specializes in complex and sophisticated products—the hardest ones to sell. You probably haven’t heard of any of them, and that’s okay, you don’t need them, but we've helped them make hundreds of thousands of dollars with our research and marketing methods.

And the biggest thing we’ve discovered that makes all the difference between a marketing campaign that falls flat and costs thousands of dollars vs streams of sales during all hours of the day and night, is just 2 things:

  1. You need to know exactly what things to say to future buyers
  2. You need to know exactly when to say them

But figuring out those two things can be difficult, elusive, and time consuming.

So many freelancers and agencies make big promises to “improve your ads,” “optimize your landing page for conversions,” and “create content,” but so often none of it works.

And the last thing you want to do is waste 100 hours trying to figure it out yourself, especially if you don’t know where to start, or waste thousands of dollars paying someone else to do it when so often they fail to deliver results.

Every once in a while a business gets lucky. They build a product, launch it, and people buy. But 99% of the time that’s not how it works.

How do the 99% do it, the “unlucky” ones, the ones that are winning with their ads, landing pages, and content and brining in buyers while they sleep?

They do their market research.

Market Research is the foundation of all marketing so you can know with confidence exactly what to say and when to say it to make people buy.

And just like building a house, you can’t build any good marketing campaign without a solid foundation.

There are a lot of wild ideas out there about what market research actually is, so let me be super clear. Market research:

❌ Is not just for big businesses

❌ Doesn’t need a huge team

❌ Is not endless number crunching on spreadsheets

❌ Doesn’t take weeks

❌ Costs nothing to execute and you don’t have to buy any tools

❌ Won’t make you wish you had a master’s degree in marketing

❌ Requires no cleverness or creativity

The most effective way to do market research is to follow a repeatable, no-steps-missed system that walks you through gathering everything you need, distilling that information into usable messaging, and positioning that messaging in the right place and at the right time so people buy what you sell.

We’ve spent $1,000s of dollars on tools and 100s of hours reading from the best marketing minds to test different strategies and methods to see what works and what doesn’t so you don’t have to.

We took everything we learned and developed our own step-by-step system to build market research reports that show us, every time, exactly what to say and when to say it. Within the first 8 weeks, we built 6 reports for clients (and sold 3 of them as their own offer) from which we built successful marketing campaigns that helped:

  • Book $4.6M in 6 months for a business to consumer product
  • Generate 40+ qualified leads per month for enterprise software
  • Generate endless social media content streams for clients

How Is This Different?

✔️ Works for any offer, product, or service, whether you’re a startup, small, medium, or large business

✔️ It reveals the exact strategy and angle you should follow to win in your specific market.

✔️ The reports are useful over a long period of time. For any given market/product/service, you will come back to it over and over again when it’s time to create new content.

✔️ It’s comprehensive, but with a clear finish line so you always know you’ve done enough without wasting time endlessly researching things you don’t need.

By going through this system, you will:

✔️ Discover the exact step-by-step process for finding the most profitable desires that your customers have that can be used to create content that will directly appeal to what they really want. (we use this system to niche into the market in a way no one else can)

✔️ Feel in control of your marketing process instead of feeling like you’re throwing paint at the wall to see what sticks.

✔️ Understand what your competitors are doing (or trying to do) on their webpages and ads (Video 6,7,8, and 9) so you can out-position them and steal their customers instead of the other way around

✔️ Know how to find winning ads in the wild so that you can replicate their success instead of wasting money running endless tests (we use this method to dial in ads in two weeks)

✔️ Be able to align your entire team around your product or service and identify what specifically your customers value about it

✔️ Obtain a big picture view of your market that allows you to know where you fit into it (section 9)

✔️ Communicate so clearly that you filter out the tire-kickers in your pipeline because they already know that you’re not for them

✔️ Get clarity from what your market wants the most that can actually steer the course of your product roadmap so that you can continue to grow your customer base through excitement

✔️ Build trust with your customers by knowing ahead of time what they need to hear (our customers love us precisely because of this)

✔️ Know how to guide your customers through their buying journey to eliminate confusion and earn their trust.

✔️ Strengthen your personal conviction in what you’re selling so that when you write copy you actually believe it

✔️ Have a plan at all—most people don’t know what or how to do market research. Don’t be one of them.

LISTEN to what a few of our clients say about it:

What’s Included:

  • 14 videos that walk you through the entire no-steps-missed system
  • 180 pages of example research content
  • An example of what a report includes and what one looks like
  • My own collection of sources for customer feedback that you can utilize immediately. (list is in section 2.2 of the execution guide)
  • The Chat-GPT prompt that breaks down why your future customers like or don’t like the product they’re using
  • The Notion template with included button templates that lets you build out each section in one click
  • A Google Doc template as an alternative with every section outlined for you
  • BONUS: Customer Interview Questions Worksheet that includes the list of questions we ask our customers AND their customers that can be used not only for market research, but testimonial videos.

What Can You Do With This?

  • CRACK the code with highly sophisticated, complex, and difficult products so that writing content comes naturally (works even better for simple products!)
  • Write copy that converts for your ads, emails, landing pages, and anything else
  • Sell the reports. We no longer take on new marketing projects without including them.
  • Save hours writing copy when you have an authority document at your fingertips that tells you exactly what you should write about
  • Offer consulting to businesses that need market insights
  • Teach someone whether or not a marketing position, angle, or a WHOLE ASS BUSINESS is viable in a matter of seconds.

How Long Does It take?

Traditional market research will have you spend weeks or even months in order to compile “everything you need.”

That is a waste of time.

The goal of market research is to enable you to be DECISIVE and execute your marketing campaigns so they generate sales, backed by only the relevant data you need—not every imaginable “what if” scenario.

The Foundations course is comprehensive so you can nail your positioning and your copy. That means it takes time—we expect one week to finish it the first time.

Therefore, if you’re not committed to doing proper research, this is not for you.

However, after you do it once, you can dominate that product/service and market, over and over again.

And after you do it once, it goes a lot faster the next time around—a few days.

A Few Closing Words

When I started doing market research, I didn’t know where to start either. While there exists a lot of content about marketing, there’s actually very little on the topic of market research despite how important and fundamental it is and how often copywriters were saying “do your research.”

The “HOW?” was always left in the dark and why it took me so long to develop a repeatable system that delivered results.

So ask yourself:

  • How much is your time worth?
  • How much will it cost if you waste 40, 80, or even 100s of hours doing it without a plan?
  • How much are you willing to invest to avoid failed marketing campaigns?

I don’t want you to be left in the dark, have to undergo trial and error, or waste months on marketing campaigns that don’t work.

If you don’t either, the Foundations Market Research System is the perfect solution, so hit the “I want this!” button.

If You Buy Today

  • Early adopters who purchase in September of 2023 will receive our Predictive Hooks Guide for free in October before we release it next year, where we show you how to write headlines that demand attention because you already know what they’re feeling—based on your research.
  • The price will go up again in 2023, so don’t wait.
  • If you saw a lower, advertised price, send me an email with 1) what price you saw, 2) what platform you saw it on, and I’ll send you a coupon for the difference.

“You gave us the impression right away that you had an understanding of our platform, which is notably complex, and had commentary and insights about it that showed us you would be able to support us.” —Gary Wetzel, Founding CEO,

I had no idea our competitors were doing that.” —Ludo Fourrage, Founder & CEO, Nucamp Coding Bootcamp

“Your stuff is gold first time every time. I like living in a world where we can lean into the boldest choices. It's always more fun defending a dangerous decision than it is to be ignored for something safe.” —Jacob Leis, CEO of Pop Acta

Extra Help

If you would like extra help building your foundation or just someone to do it for you, reach out to us

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Foundations Market Research: Unlucky Businesses Of Every Size Are Now Printing Cash By Doing This One Thing

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